Incharge of marketing operations
Michelle is a veteran brand strategist with over 10+ years of experience in diverse industries and is distinctively known for her experience in FMCG, Lifestyle, and B2B. She has collective experience working for and heading local corporate giants including Unilever, Softlogic, Dankotuwa, and many others, to achieve their strategic marketing intents. She is well renowned for building brands, reviving businesses, repositioning the strategic intent of businesses that are mainly into consumer-led markets. Her extensive experience in research combined with her background in strategic finance, enables her to have strong business acumen with accurate consumer insights. As an independent consultant and as a visiting lecturer in many leading organizations and institutes, she continues to add more versatility in her approaches.